你既然選擇了這一行說明你已經(jīng)對這行有所了解，或者是說你看到了他的發(fā)展前景，這里就不再贅述O2O的市場前景了。本地O2O網(wǎng)站又不同于門戶網(wǎng)站，兩者之間有相似也有不同。運營一個本地O2O網(wǎng)站首先你要把自己的網(wǎng)站定位好。在咨詢我系統(tǒng)的客戶中大致可以分成兩種：一種是有經(jīng)驗的，一種是沒有經(jīng)驗的。這也就體現(xiàn)了他們的咨詢側(cè)重點不，有過運營經(jīng)驗的站長朋友往往會詢問一些細(xì)節(jié)上的功能，更注重系統(tǒng)特色，以及實用性。而沒有經(jīng)驗，又想運營網(wǎng)站的朋友往往是注重你系統(tǒng)的功能是不是齊全，你的系統(tǒng)有沒有時下最火的功能模塊。
Since you chose this line means that you have to know something about this line, or say you saw his prospects for development, there is no longer tautology O2O market prospect. Local O2O website is different from the portal, there are also differences between the two have similar. To run a local O2O website first website positioning yourself as well. In the consulting system of my clients can be roughly divided into two kinds: one kind is experienced, one kind is inexperienced. It reflected their consultation focus, not operating experience of the function of the webmaster friends will often ask about some details, pay more attention to the system characteristics, as well as practical. And no experience, want to operate website friends tend to be pay attention to your system's function is complete, the function modules of the system have the most fire you.
一、開始的時候新手站長初生牛犢不怕虎,想得很長遠(yuǎn)，想的很豐滿，覺得本地O2O網(wǎng)站就是要多、全，才是好網(wǎng)站。感覺我做網(wǎng)站就是要一個功能齊全，模塊豐富的。完全沒有考慮到網(wǎng)站運營的精力和成本。而有經(jīng)驗的站長朋友往往根據(jù)消費者的個性化需求專注網(wǎng)站的特色功能，從而打出自己的特色先讓消費者記住，這種“曲線救站”往往會達到意想不到的結(jié)果。所以在做網(wǎng)站的時候一定要想好網(wǎng)站定位。
A, at the start of the novice webmasters newborn calves are not afraid of tigers, want to long term, to the very full, think local O2O site is more, the whole, is a good website. Feel that I have to do is to a fully functional website, module. Without considering the website operation of energy and cost. And experienced webmaster friends often according to the personalized needs of consumers focus on site features, so as to play their own characteristics let consumers remember, this kind of "curve save standing" tend to unexpected results. So when doing the website must find a good website localization.
二、做好本地O2O網(wǎng)站的美化，注意細(xì)節(jié)。
Second, make the beautification of local O2O website, pay attention to details.
中國有句古話是這么說的：“人活一張臉，樹活一張皮”。所以說臉面是非常重要的，消費者進入你的網(wǎng)站最直觀的感受就是這個網(wǎng)站好不好看，其次才是尋找他們想要的服務(wù)模塊。有些人認(rèn)為把網(wǎng)站設(shè)計的越豐富內(nèi)容越充實，色彩多種多樣就是一個好網(wǎng)站，這種先入為主的觀念是錯誤的，一個好的網(wǎng)站設(shè)計盡量做到錯落有致，不要雜亂無章，要注重消費者的視覺享受，在色彩上要循循漸進，切忌大起大落，在板塊欄目劃分的時候一定要主次分明，讓消費者很容易辨別。在網(wǎng)站設(shè)計的時候可以適當(dāng)?shù)脑O(shè)計一點自己的特色Logo或是欄目，這樣更能突出自己的網(wǎng)站特色，讓消費者更容易記住。一定要安排好廣告的位置，別讓廣告多于你網(wǎng)站的實質(zhì)內(nèi)容。
China has a old saying says: "people live a face, tree live a skin". My face is very important, so consumers the most intuitive feelings into your site is the site look, followed by looking for the service they want module. Some people think that the website design more rich content more fulfilling, colour variety is a good website, that is the wrong preconceived notions, a good web design achieve strewn at random have send, as far as possible don't desultorily, consumers should pay attention to visual enjoy, on colour to shoot gradual, ups and downs of avoid by all means, at the time of plate column partition must be primary and secondary distinct, let consumer easy to identify. In web design can design their own characteristics of Logo or appropriate columns, can highlight the characteristics of their own websites, so let the consumer more easy to remember. Must arrange the place of good advertising, don't let advertising more than the substance of your site.
三、做本地O2O網(wǎng)站要接地氣。
Three, do local O2O website to grounding gas.
既然選擇了做本地O2O市場，那你目前選擇的服務(wù)對象一定是面向本地區(qū)的消費者。這也就是你的優(yōu)勢，在網(wǎng)站運營的時候你可以從多方面入手，多組織一些線下活動、社區(qū)活動，例如利用微信平臺發(fā)起親子之類的投票活動，與新開的餐廳搞些一折優(yōu)惠活動等，還有及時關(guān)注人們的生活動態(tài)，在你網(wǎng)站上時刻注意商品信息的更新，以及一些商家有關(guān)的新聞資訊，這樣更容易讓消費者在你網(wǎng)站上獲取與生活息息相關(guān)的咨詢。這些接地氣的活動目的只有一個就是幫你網(wǎng)站聚集人氣，為用戶創(chuàng)造價值了，網(wǎng)站才有價值，這樣的網(wǎng)站還怕掙不到錢。
Since chose to do the local O2O market, that your current choice of service object must be geared to the needs of consumers in the region. This is to your advantage, there are many ways for the jewelry on the website when you can, to organize more offline activities, community activities, such as voting WeChat platform, such as a parent-child activities, with the newly opened restaurant do a ten percent discount, and dynamic, timely attention to the life of people aware of commodity information update on your website, and some business related news and information, it is easier to let the consumer in your web site is closely related to life. The purpose is only one of these ground is help your site gathered popularity, create value for users, website worthwhile, this site also afraid of making money.
四、網(wǎng)站前期不要急于賺錢，要循循漸進。
Four, web site early don't rush to make money, to shoot gradually.
我們做本地O2O網(wǎng)站的目的是什么？答案是肯定的：是為了賺錢。很多人在網(wǎng)站剛建好的時候就留有很多廣告位，覺得我的網(wǎng)站已經(jīng)投下了錢，現(xiàn)在架設(shè)好了是賺錢的時候了。有這種想法是可以理解的，但是這個方法是不可取的。現(xiàn)在網(wǎng)站的盈利模式主要是廣告和分成，一個天天只想著賣廣告，而沒有想著怎樣的去為消費者去創(chuàng)造價值，怎樣認(rèn)真的做好線下服務(wù)，即使你的廣告費用再優(yōu)惠，商家也未必會在你的網(wǎng)站上投放廣告，毫不客氣的說你這樣的網(wǎng)站沒有前途，商家可以被你騙一次，但是絕對騙不了第二次，對于商家來說看的使廣告效果，你沒有給他帶來實際的效益，商家就沒有必要在你身上浪費資金了。所以說 在網(wǎng)站前期運作的時候是很困難的 ，但是千萬別亂倫陣腳，首先想的不是掙錢，而是想著怎樣做好網(wǎng)站的同時讓網(wǎng)站活下去。前期可以結(jié)合當(dāng)?shù)丨h(huán)境進行一些地推，或是展開一些像上面第三點提到的線下活動，讓消費者感受到你們的服務(wù)就在身邊，這個網(wǎng)站就是他們的生活的一部分。這樣慢慢的做下去，我相信你的網(wǎng)站的流量也會更加鞏固，有了消費者的支持還怕沒有商家來投廣告。
What is the purpose of local O2O website we do? The answer is yes: it is to make money. A lot of people just built on the site when you have a lot of advertising, think of my site has dropped money, set up now it's time to make money. Have this kind of idea is understandable, but this method is not recommended. Now website profit model is mainly advertising and into, one every day trying to sell advertising, without thinking of how to create value for consumers to, how serious offline service, even if your advertising costs to preferential, merchants are not necessarily to advertise on your site, not polite to say there is no future for you such a website, businesses can be you cheat once, but absolutely can't cheat for the second time, look for businesses make the advertisement effect, you do not have brought the actual benefit, businesses, there is no need to waste money on you. So said In the early stage of the site operation is very difficult, but don't incest, first of all want to not make money, but at the same time thinking about how to make the website site live. Early can be combined with the local environment to push some, or an offline activities such as the third point mentioned above, let consumer feel your service is near, the site is part of their life. So do it slowly, and I believe that your traffic will be more consolidated, with the support of consumers fear no vendors to AD.
五、本地O2O網(wǎng)站注意推廣，有的放矢。
Fifth, local O2O note site promotion, targeted.
不管你是做一個什么樣的網(wǎng)站都面臨這一個問題——推廣。在跟客戶以及一些站長朋友的交流中往往聽到的都是推廣困難，人力、物力消耗大。有時候明明用心做了，往往得不到預(yù)期的效果。在初期網(wǎng)站的推廣確實很難做，建議站長們在網(wǎng)站沒有形成品牌是剛建設(shè)好的時候可以自己多跑跑商家，收取少量費用甚至是免費給他們開店鋪，做廣告，這是商家部分。傳統(tǒng)的地推，如發(fā)傳單，個人還是不建議的，這個是在浪費時間，你想想你自己上街，看到發(fā)傳單的，你接過多少回？在你接過的傳單中你有真正的看過幾張？當(dāng)然一些必要的地推是必不可少的，在主要地段或是小區(qū)還是張貼大海報，這個比發(fā)傳單更有效?，F(xiàn)在是二十一世紀(jì)，互聯(lián)網(wǎng)的時代，互聯(lián)網(wǎng)上宣傳無疑是最快，最有效的。你還可以結(jié)合網(wǎng)站特色功能進行宣傳，比如我們的用戶就可以結(jié)合我們開發(fā)的微信平臺，推廣自己，這樣不僅大大節(jié)省了推廣成本，通過社交工具也達到了推廣效果。
No matter you are to do a what kind of website faces is that a problem - promotion. In communicate with customers and some webmaster friends is difficult, often hear more manpower and material resources consumption. Sometimes clearly do attentively, often can not get the desired effect. The initial website promotion really hard to do, suggest webmasters not building a good brand is just the web can run around our businesses, charge a small fee is free to give them even open shops, advertising, this is business. To push the traditional, such as distributing leaflets, personal or not, this is a waste of time, you think you took to the streets, see distributing leaflets, how much you took back? In you took the leaflets you have really seen a few? Some necessary to push is indispensable, of course, in the main area or neighborhood or posted to the sea, this is more effective than distributing leaflets. Now is the 21st century, the era of the Internet, the Internet propaganda is the fastest, most effective.You can also combine to promote their site features, such as our users can we develop WeChat platform, promote oneself, not only greatly reduce the promotion cost, through social networking tools also reached the promotion effect.
說到推廣許多人僅僅停留在推廣就是做廣告的思路上，其實不然，推廣說到底不僅僅是在做廣告，也是在做你網(wǎng)站文化。關(guān)鍵還是在你的線下服務(wù)，只有更好更貼心的服務(wù)，消費者認(rèn)可了你，通過口碑相傳，你的網(wǎng)站文化，你的網(wǎng)站品牌也就自然而然的樹立起來了。也就不怕掙不著錢了。
Said to promote a lot of people just stay on the advertising promotion is the train of thought, actually otherwise, the promotion at the end of the day is not only in advertising, also doing your site culture. Key or in your offline service, only better, more intimate service, consumers recognized you, through word of mouth, the culture of your web site, your site will automatically set up brand. Is not afraid of no money.
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Jinan jia sheng network technology co., LTD. Is specialized is engaged in the Internet technology development and network application service of high-tech companies, main business website building, website optimization of jinan, jinan jinan WeChat marketing, network promotion, jinan jinan micro network construction, economy: south 400 telephone, jinan, jinan hang up SMS, is committed to provide enterprises with comprehensive, rich network solutions. Jinan jia sheng network technology co., LTD., is committed to promoting the development of China's enterprise information and e-commerce process, spare no effort to help enterprises to accelerate the pace of electronic business, focus on China's enterprise information construction, all-round improve the core competitiveness of enterprise, take the first step of the enterprise information correctly. Welcome customers to come to consult cooperation!
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