一個網(wǎng)站應該有一個主題，這就是我們的核心關(guān)鍵詞，一般來說也是我們網(wǎng)站首頁的目標關(guān)鍵詞。也是可能來我們網(wǎng)站最大流量的關(guān)鍵詞，優(yōu)化難度最大的關(guān)鍵詞。我們的整個網(wǎng)站都將圍繞核心關(guān)鍵詞進行建設(shè)。我們選擇核心關(guān)鍵詞主要有下四點原則。
A website should have a theme, and this is our core keywords, in general our Home target keywords. It is also possible to the maximum of our site traffic keywords, optimizing the most difficult keywords. Our entire site will focus on the core keywords for construction. We chose the main core keywords at four o'clock principles.
1.高搜索量，低競爭度
1. High search volume and low degree of competition
這是很好理解的，我們網(wǎng)站首頁肯定要放價值最大的關(guān)鍵詞。我們盡可能選擇百度指數(shù)高而競爭度較低的詞。事實上這是比較難以找到的，我們需要經(jīng)過反復的挖掘與分析。可以通過站長工具對關(guān)鍵詞進行詳細對比分析。
This is well understood, we will certainly have to put the value of Home's largest keyword. We try to select Baidu index high and low degree of competition words. In fact it is more difficult to find, we need to go through repeated mining and analysis. Webmaster tools by keyword detailed comparative analysis.
2.網(wǎng)站應該有1到3個核心關(guān)鍵詞
2. The site should have 1-3 core keywords
網(wǎng)站首頁應該有1到3個關(guān)鍵詞，最好這3個關(guān)鍵詞具有相關(guān)性。初學SEO的人喜歡把企業(yè)經(jīng)營的產(chǎn)品全寫上去，認為這樣能給網(wǎng)站帶來好的排名。事實上這是不正確的。網(wǎng)站首頁關(guān)鍵詞太多，標題太長都不利于網(wǎng)站的優(yōu)化。
Home should have 1-3 key words, the best of these three keywords relevant. Beginner SEO business people who like to write up the whole product, so that the website can give to bring good ranking. In fact this is not true. Home Keywords too, the title is too long not conducive to optimizing your site.
3.核心關(guān)鍵詞要符合網(wǎng)站整體結(jié)構(gòu)
3. The core keywords to comply with the overall structure of the site
核心關(guān)鍵詞是我們整個網(wǎng)站的主題，這就要我們選擇的核心關(guān)鍵詞能夠起到一個綱領(lǐng)的作用。整個網(wǎng)站的內(nèi)容都能夠圍繞這個核心關(guān)鍵詞開展。比如我們現(xiàn)在要選“電子天平”或者“梅特勒電子天平”為關(guān)鍵詞，那我們的內(nèi)頁“電子天平的使用方法”這個頁面與“電子天平”和“梅特勒電子天平”哪個更相關(guān)呢。這也是我們選擇核心關(guān)鍵詞的重要依據(jù)。
Keywords are the core theme of our entire site, which would we choose can play the role of a core keywords agenda. The entire contents of the site are able to carry out around this core keywords. For example, we now have to select "electronic scales" or "Mettler electronic balance" as key words, that "Using an electronic balance" our page and inside pages of the "e-balance" and "Mettler electronic balance," which is more related to it. This is why we choose an important basis for core keywords.
4.核心關(guān)鍵詞要適合網(wǎng)站中長期目標
4. core keywords for a long-term goal for your site
我們選擇了關(guān)鍵詞過后就盡可能不要更換，更換一次關(guān)鍵詞成本是非常大的。所以我們盡量一次性就將關(guān)鍵詞選擇妥當。有些SEO的朋友喜歡先做一些簡單的關(guān)鍵詞，等有了好的排名再換其它的更難的關(guān)鍵詞，這種做法是極具風險的。我們選擇的核心關(guān)鍵詞最好符合我們網(wǎng)站的中長期目標。中長期規(guī)劃也是SEO規(guī)劃必須要做的事。
We do not choose the keywords after possible replacement, the replacement cost of a keyword is very large. So we will try to disposable proper keyword selection. Some SEO's friends like to do some simple keyword, so have a good ranking and back to the other more difficult keywords, this approach is risky. We choose the best keywords in line with the core long-term goal of our website. Long-term planning is also SEO planning must do.
網(wǎng)站選擇核心關(guān)鍵詞的一般原則主要就是這4點。我們可以結(jié)合前面講到的關(guān)鍵詞轉(zhuǎn)化率等一起分析，找到適合我們網(wǎng)站的核心關(guān)鍵詞。核心關(guān)鍵詞是我們網(wǎng)站優(yōu)化的重中之中，所以選擇核心關(guān)鍵詞一定要有耐心地去研究分析。
Site selection core keywords major general principle is this 4:00. We can combine the keywords mentioned above conversion rate analysis together, we find a suitable site core keywords. Keywords are the core of our site being optimized in weight, so I chose the core keywords must have patience to research and analysis.
濟南嘉晟網(wǎng)絡(luò)科技有限公司是一家專業(yè)從事互聯(lián)網(wǎng)技術(shù)開發(fā)和網(wǎng)站應用服務的高科技公司,主要業(yè)務濟南網(wǎng)站建設(shè)、濟南網(wǎng)站優(yōu)化、濟南網(wǎng)絡(luò)推廣、濟南微信營銷、濟南微網(wǎng)建設(shè)、濟南400電話、濟南企業(yè)彩鈴、濟南掛機短信，致力于為企業(yè)提供全面、豐富的網(wǎng)絡(luò)解決方案。濟南嘉晟網(wǎng)絡(luò)科技有限公司致力于推進中國企業(yè)信 息化和電子商務的發(fā)展進程，不遺余力的幫助企業(yè)加快電子商務的步伐，專注于中國企業(yè)的信息化建設(shè)，多方位提高企業(yè)的核心競爭力，正確邁出企業(yè)信息化的第一步。歡迎廣大客戶前來咨詢合作！
Jinan Jiacheng Network Technology Co., Ltd. is a company specializing in the development of Internet technology and Web applications and services high-tech companies, the main business site construction Jinan, Jinan, site optimization, web promotion Jinan, Jinan micro-channel marketing, Jinan micro-grid construction, Jinan 400 phone, Jinan enterprise CRBT, Jinan hang SMS, to provide enterprises with a comprehensive, rich network solutions. Jinan Jia Sheng Network Technology Co., Ltd. is committed to promoting the development process of Chinese enterprise information and e-commerce, spare no effort to help companies accelerate the pace of e-commerce, focusing on information technology of Chinese enterprises, multi-faceted improve the core competitiveness of enterprises, correct the first step towards enterprise information. Welcome to our customers Advisory cooperation!
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